Business Underwriting
Ready to learn how your business can support KLCC? We're looking forward to speaking with you!
Call 541-463-6008 or email underwriting@klcc.org
KLCC is ‘NPR for Oregonians,’ a network of 10 FM signals throughout western and central Oregon, including 89.7 FM serving Eugene, Springfield and Corvallis. KLCC is also heard on FM signals in Bend-Redmond-Sisters, Roseburg-Riddle, Cottage Grove, Oakridge and in Florence, Newport and Reedsport along the Oregon coast.
KLCC is consistently among the region’s most listened-to stations, with programming that includes NPR’s Morning Edition and All Things Considered, locally-produced Oregon On The Record and award-winning local news.
In addition to broadcast, KLCC produces popular digital news, podcasts and lifestyle content, available via app and its website: www.klcc.org.
Support Local Journalism: A Powerful Investment in Our Community and Economy
Local journalism is more than just news—it's an essential pillar of our community that drives awareness, engagement and economic growth. At KLCC, we provide in-depth reporting that informs, empowers, and connects the people of western and central Oregon, while also playing a critical role in supporting the local economy.
When you're an underwriter on KLCC, you're not just supporting independent journalism; you're investing in an economic driver that uplifts local businesses and fosters a more informed marketplace.
Why Partner with Us?
- Local Impact: By supporting KLCC, your business is making a direct impact in our community. You're helping to ensure that independent news, in-depth storytelling, and cultural programming continue to thrive right here at home.
- Reach a Desirable Audience: Our listeners are not only local but also loyal. They trust KLCC for their daily news and entertainment, tuning in regularly for programs they can't find anywhere else. With renowned national programs like Morning Edition and All Things Considered, along with local KLCC productions, you're reaching an audience that is educated, influential, and invested in their community.
- Support What They Love: KLCC listeners appreciate the value of businesses that share their values. Your sponsorship shows your commitment to quality, transparency, and community support. It's more than just exposure—it's a connection that builds trust and loyalty.
- Clutter Free: With an average of only five 15-second messages per hour, there is virtually no listener tune-out.
- Trust and Transparency: In an era where credibility matters more than ever, KLCC is a trusted source of news and information. Businesses that align with trusted journalism not only support a cornerstone of democracy, but also benefit from the trust our audience places in our reporting—and in our sponsors.
Additional resources:
NPR News by the numbers
50% Men
50% Women
39% Aged 25 to 54
12% Aged 18 to 34
30% Aged 35 to 54
73% College degree or beyond
40% Post graduate degree
85% HHI $50,000+
71% HHI $75,000+
Median HHI: $116,500
60% Married
20% Never married
59% Employed
43% View job as “career”
28% Professional occupation
6% Work in top management
13% Involved in business purchases of $1,000+ each year
Source: MRI-Simmons Doublebase Fall 2023
Source: Kantar/Lightspeed Research, NPR State of Sponsorship Survey, June 2023
Together, we can continue to provide the programming that enriches our community while helping your business grow. Join us in supporting KLCC and experience the lasting impact your sponsorship can make.
We're excited to discuss how you can partner with us today.