Your Money
1:22 pm
Mon March 10, 2014

Groups Use Cash Prizes To Encourage Saving

Originally published on Mon April 28, 2014 11:16 am

When it comes to getting ahead in the world, a lack of savings can be a big hurdle, especially for low-income families. Most don't have enough money set aside for emergencies, let alone for college or a house. Some people think the answer is to make savings more fun, like the lottery, with the chance to win big prizes.

It's called prize-linked savings, something that's been available in Great Britain for decades. Now, it's starting to catch on in the United States.

One of the newest programs is called SaveYourRefund, launched recently by a nonprofit group called Doorways to Dreams. It's one of many organizations trying to find ways to encourage low- and moderate-income people to save more, especially at tax time. For some people, their federal tax refund is the biggest check they'll see all year.

So the group is offering one $25,000 grand prize and 10 weekly $100 prizes for those who agree to put some of their tax refund into savings, using Form 8888 on their tax return. The program is being promoted especially at free tax preparation sites that cater to low-income working families.

Joanna Smith-Ramani, of Doorways to Dreams, says for these families, even a little savings can make a big difference.

"At a basic level, people need savings to get them through even the smallest of financial shocks or their life just goes into total chaos and catastrophe," Smith-Ramani says.

Just one unexpected bill, she says, can set things off.

"Your car breaks down. You can't pay for it. You can't access other credit. Your family can't help you. How are you going to get to work?," she says, adding that could then lead to loss of a job.

But getting people with so little money to save can be a challenge.

"I need every penny, I need every penny, " says Baltimore truck driver Wilbert Braxton, who's waiting for free tax help at a site run by the Baltimore CASH Campaign (the acronym stands for Creating Assets, Savings and Hope). He says he tries to save money, but always needs it before too long.

"Bills, bills, and bills. You know, that's my life. I work and pay bills. I got two kids in college. They need everything. You know, loans have to be paid back," he says, adding that he also has car payments to make.

And his comments are pretty common.

Still, research shows that low-income people, who might think they can't save, do spend a disproportionate share of their income on lottery tickets and gambling, on the off chance they'll hit it big. And it's that desire to win that proponents of prize-linked savings are trying to harness.

Maya Gaines, with the Baltimore CASH Campaign, tells her clients that they can do both — save and maybe win — if they split off some of their tax refund into savings.

"If you split it, you get entered to win this contest, this amazing contest, over $25,000. I mean who doesn't want to enter a chance to win $25,000?" she tells 62-year-old Carlos Jordan.

At first, Jordan is skeptical. But then, about an hour later, he's changed his mind. His tax preparer has convinced Jordan that it makes sense to use $50 of his refund to buy a U.S. savings bond. Like everyone else at this site who decides to save, he's greeted with bells and cheers.

"Well you know, money grows" Jordan says. "And savings bonds are where it's at, for now. I just thought it was a good thing."

And others seem to think so too. The Baltimore CASH Campaign says tax-time savings jumped almost 500 percent, to $34,000, the first year it offered cash awards.

And in Michigan, almost three dozen credit unions have seen a big growth in savings since offering prizes as part of another program called Save to Win. Now credit unions in three other states are doing the same.

And there's a bipartisan effort in Congress to pass legislation that would allow banks to offer such programs as well.

Lori Wesp, a single mother in Rochester, N.Y., says the prizes make a difference to low-income people like her.

"It's hard, paycheck to paycheck, paying everything, so when you get a little incentive like this, it helps out tremendously," she says. Wesp recently won $100 in the SaveYourRefund promotion in Rochester, after setting aside half of her tax refund to help pay for her daughter's summer camp.

The prize isn't much, but Wesp already knows how she's going to spend it.

"At least half of it on a bill, and then spend half of it, maybe take my daughter and my dad out to a nice dinner or something," she says.

And on the off chance she wins that $25,000 grand prize later this year?

"Pay off my van, so I don't have that stress of that hanging over me. And I would probably take my kid to Disneyland. And then I really would like to go back to school," Wesp says.

It's just the kind of long-term investment that groups like Doorways to Dreams hope people like Wesp will make.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

Transcript

ROBERT SIEGEL, HOST:

When it comes to getting ahead in the world, a lack of savings can be a big obstacle, especially for low income families. Most don't have money set aside for emergencies, let alone to pay for college or a house. Some groups think the answer is to make saving more fun. Well, NPR's Pam Fessler reports on an idea that's starting to catch on. It's called prize-linked savings.

UNIDENTIFIED MAN: There you go. Get a few in there. Lovely. I love it, I love it.

PAM FESSLER, BYLINE: Who knew that filing your taxes could be this much fun? But at this tax preparation site in Baltimore, Maryland, volunteers are trying to make it that way, at least for those who decide to save rather than spend some of their refund. Here, you not only get bells and cheers, but believe it or not, a chance to win a $25,000 grand prize or one of 10 weekly $100 prizes.

It's part of a new national program called SaveYourRefund, launched by a nonprofit, Doorways to Dreams.

Joanna Smith-Ramani is with the group. She says a little savings can make a big difference for those living on the edge.

JOANNA SMITH-RAMANI: At a basic level, people need savings to get them through even the smallest of financial shocks or their life just goes into total chaos and catastrophe.

FESSLER: And just one unexpected bill, she says, can set things off.

SMITH-RAMANI: Your car breaks down. You can't pay for it. You can't access other credit. Your family can't help you. How are you going to get to work?

FESSLER: Then the big question: Can you keep your job? So her group and others have been trying low and moderate income people to save more, especially at tax time when some people get the biggest check they'll see all year: their tax refund. But it's not an easy sell.

WILBERT BRAXTON: I need every penny. I need every penny.

FESSLER: Just ask truck driver Wilbert Braxton who's waiting for free tax help here from the Baltimore CASH Campaign. He says he tries to save money, but he always needs it before too long.

What do you need the money for?

BRAXTON: Bills, bills and bills, you know, that's my life. I work and pay bills. And, you know, I got two kids in college. They need everything. You know, loans have to be paid back. All of this, you know?

MAYA GAINES: How do you guys go and (unintelligible)?

CARLOS JORDAN: Alright.

GAINES: I'm good. So my name is Maya. Have you thought about what you're going to do with your tax refund?

JORDAN: Oh...

FESSLER: Still research shows that low-income people, who might think they can't save, do spend a disproportionate share of income on lottery tickets on the off chance they'll hit it big. So wealth advocate Maya Gaines tells her clients that they can do both - save and maybe win - if they split off some of their tax refund into savings.

GAINES: If you split it, you get entered to win this contest, this amazing contest, over $25,000. I mean who doesn't want to enter a chance to win $25,000?

JORDAN: I don't think I'm interested at this time.

FESSLER: Initially, 62-year-old Carlos Jordan is skeptical. But then, about an hour later, he's changed his mind. His tax preparer has convinced Jordan that it makes sense to use $50 of his refund to buy a U.S. savings bond.

JORDAN: Well you know, money grows and the savings bonds are where it's at, for now. I just thought it was a good thing.

FESSLER: And others seem to think so too, especially if there's a possible prize involved. The Baltimore CASH Campaign says tax-time savings jumped almost 500 percent, to $34,000, the first year it offered cash awards. And in Michigan, almost three dozen credit unions have seen a big growth in savings since offering prizes. Now credit unions in three are doing the same.

Lori Wesp, a single mother in Rochester, New York, says these awards make a difference to low-income people like her.

LORI WESP: It's hard, paycheck to paycheck, paying everything. You know, when you get a little incentive like this, it helps out tremendously.

FESSLER: She was thrilled recently to win a hundred dollars, after setting aside half of her tax refund in a savings account to help pay for her daughter's summer camp. The prize isn't much, but Wesp already knows how she's going to spend it.

WESP: At least half of it on a bill and then spend half of it. Maybe take my daughter or my dad out to a nice dinner or something.

FESSLER: And on the off chance that she wins that $25,000 grand prize later this year.

WESP: Pay off my van so I don't have that stress of that hanging over me. And I would probably take my kids to Disneyland. And then, I really would like to go back to school.

FESSLER: Just the kind of long-term investment that groups like Doorways to Dreams hopes people like Wesp will make.

Pam Fessler, NPR News.

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You are listening to ALL THINGS CONSIDERED from NPR News. Transcript provided by NPR, Copyright NPR.